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As Seen on TV, Inc. Partners with PowerPay to Offer a Mobile App

PowerPay's Mobile Processing Solution Enables Consumers to Purchase As Seen on TV, Inc. Products From Their Mobile Device

South Pasadena, CA and Portland, ME – September 1, 2011 – Today, As Seen on TV, Inc. , the internationally recognized nameplate for a wide variety of consumer products, has announced their partnership with PowerPay, one of the nation’s leading providers of merchant account payment processing solutions. This new partnership offers As Seen on TV, Inc. marketers the opportunity to accept payment utilizing PowerPay’s innovative mobile processing solution through a mobile App. It also provides a convenient method for purchasing these products on any smartphone direct from the manufacturer.

The integration between the App platform and PowerPay’s processing solution will provide a seamless transaction for both the consumer and the marketer. The new relationship demonstrates the commitment from both PowerPay and As Seen on TV, Inc. to providing their clients with the most advanced solutions.

“With the explosion of smart phones and mobile Apps, it was clear that over the next few years consumers would use mobile applications to do things they previously did through touchtone phone or online,” says Brad Feldman, founder of the mobile platform for As Seen on TV, Inc. “In order to be competitive, we needed to develop our own mobile App for marketers to sell products to their consumers. The launch of this application would not have been possible without innovative companies such as PowerPay investing in leading mobile processing solutions.”

“PowerPay is pleased to work with As Seen on TV, Inc. to offer their consumers an easier way to purchase the products they want from wherever they may be,” stated Jim Raftice, President and Chief Operations Officer, at PowerPay. “We believe that with our mobile processing solution, As Seen on TV, Inc. will not only be able to enhance their payment acceptance capabilities, but also increase their revenue and improve customer satisfaction.”

About PowerPay

PowerPay is one of the nation’s fastest growing and most trusted providers of merchant card and electronic payment processing solutions. Established in 2003, PowerPay is a Merchant Acquirer Independent Sales Organization (ISO) and supports all major credit and debit cards, electronic benefits transfer (EBT), government purchase cards, petroleum cards, loyalty cards, gift cards and recurring bill payment.  Working with its wholly owned subsidiary and internet-based merchant account provider, e-onlinedata, PowerPay delivers comprehensive, innovative solutions that help customers grow their businesses and improve their bottom lines. For more information, please visit:  www.powerpay.biz

About As Seen on TV, Inc.

As Seen on TV Inc. (ASOTV Mobile) is the direct response television industry's leading mobile commerce platform. Designed specifically for marketers who want to capture incremental sales from the rapidly growing mobile shopping consumer base, with ASOTV Mobile, it is simple to get started, requires no technology investments, and is a no-risk success fee based licensing structure. With a goal of expanding the sales pie for direct response marketers, the ASOTV team created the most distinctive and complete mobile phone sales app for all direct response marketers, allowing marketers to maintain control over their message and their customers.  ASOTV, based in South Pasadena, Calif., has added a new sales channel to existing and upcoming direct response television campaigns. Download the As Seen on TV Official App for free now at the iTunes App Store or the Android Marketplace.

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